As more and more people start using their smartphones to shop, it is becoming more important for brands to optimize their websites for mobile. Brands are also getting more and more creative with how they try to attract attention on the mobile screen.
One of the methods that have been gaining popularity is SMS marketing. In this type of marketing, companies send text messages to people who sign up for them. This can include things like offers on new products or discounts from a retailer.
The best way for a company to succeed in this type of marketing is to find out what motivates its customers and then tailor the messages accordingly.
For example, if a store knows that its customers are experiencing financial difficulties, it might offer some coupons or even donate money back into the community when someone purchases from them.
The following are some of the benefits of marketing through SMS:
- Cost effective
- Increased traffic to your website
- Improved customer engagement
- Lower cost per conversion than email or social media
- You can learn more about your customers
Many companies – from established enterprises to startups – are looking for the best way to reach new customers. One option is to take advantage of SMS marketing. There are a number of reasons why this is a good idea, but cost effectiveness is one of the most important.
SMS Marketing is a low-cost form of marketing because you can send out as many texts as you want to promote your business for a small amount per message.
It is a lot cheaper for companies to run an SMS campaign with textedly than to run advertising through the radio, TV, and internet.
Increased traffic to your website
By sending a text message to a customer, you’re increasing the chance of them going back to your site or store and making a purchase. This is because mobile phones are easily accessible and can be used at any time which makes it easy for people to browse their favorite brands without having to go online or use their computers.
Improved customer engagement
Another benefit is the instant engagement factor. When someone receives an SMS, they will often read it right away and not put it off or forget about it like an email or Facebook post would be easy to do at times. This instant engagement will get people interested in what you have to say and will increase the likelihood
Lower cost per conversion than email or social media
One of the many benefits SMS Marketing is that the cost per conversion is much lower than email or social media.
SMS messaging with companies like textedly.com lets marketers communicate with their customers directly through their phones. This form of marketing can be more personalized and interactive than other forms of advertising, making it an attractive option for marketers who want to stand out among the competition.
You can learn more about your customers
According to research, 31% of people will accept and take a survey via text message from a source they know.
Learning more about your customers is a benefit of SMS marketing. With SMS marketing, you can send text messages to your customers. You can use this to find out more about their preferences, what they like, and what they don’t like.
This information will be useful in the future when designing new products or making changes to current products.
There are many benefits of using SMS marketing as your primary form of communication with your audience. Some of these benefits include improved customer engagement, better response rate, more qualified leads generated from mobile-optimized messages, increased ROI for every single campaign run, and more besides.